Google has defended Search against the first wave of disruption from generative AI, but AI agents and apps that can reduce clicks now threaten its ad business (Richard Waters/Financial Times)

Richard Waters / Financial Times:
Google has defended Search against the first wave of disruption from generative AI, but AI agents and apps that can reduce clicks now threaten its ad business  —  The company has defended search but its dominant position in online advertising may still be up for grabs



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